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SHOPTYPE –
The Decentralized and Democratized Internet
Shoptype 5Cs Flywheel
As this new internet is upon us, Shoptype has developed the 5C’s Flywheel to guide, brands, creators, publishers and networks to make the most of this opportunity by optimizing Content, Community, Commerce, Cosellling and Crypto.
Content
To optimize the customer experience and facilitate anytime commerce, it’s imperative to seamlessly integrate content, experiences, and commerce across all channels, including the metaverse.
Consumers want to transact whenever and wherever they are engaging with networks and brands. In today’s creator economy, networks need to partner to deliver an optimized content experience. Collaboration with artists, philosophers, experts, makers, and creators is critical to forming communities and content-powered networks.
Content
To optimize the customer experience and facilitate anytime commerce, it’s imperative to seamlessly integrate content, experiences, and commerce across all channels, including the metaverse.
Consumers want to transact whenever and wherever they are engaging with networks and brands. In today’s creator economy, networks need to partner to deliver an optimized content experience. Collaboration with artists, philosophers, experts, makers, and creators is critical to forming communities and content-powered networks.
Community
Today’s consumers regularly identify within communities that matter to them. They seek out shared passions, expertise and are eager to learn and share from others. These consumers expect a seamless omni-channel integration and look to find communities that want to co-create value and treat them as partners, not just transactions. Digital personas, social avatars, and a transparent and authentic community philosophy are necessary for any network to differentiate themselves.
Commerce
Consumers expect to be able to transact wherever they engage themselves, and each engagement must be a shoppable moment. From banner ads, to blog posts, to live event viewing, today’s commerce is 24/7. This anywhere-anytime commerce also means that each creator should be empowered to fully monetize themselves, and commerce opportunities should extend broadly. In this internet, everyone is their own commerce store.
Commerce
Consumers expect to be able to transact wherever they engage themselves, and each engagement must be a shoppable moment. From banner ads, to blog posts, to live event viewing, today’s commerce is 24/7. This anywhere-anytime commerce also means that each creator should be empowered to fully monetize themselves, and commerce opportunities should extend broadly. In this internet, everyone is their own commerce store.
Coselling
Peer-to-peer driven sales is proven most effective – trust and authenticity are core to this relationship. Moving from pre-paid to success-based incentives aligns brands and creators. Empowering an army of consumer cosellers means #noselling and no high-pressure sales tactics. By facilitating natural and authentic communication, coselling drive better results.
Crypto
Blockchain is capable of revolutionizing revenue streams and the consumer experience through increased governance, tokens, defi and non-fungible tokens (NFTs). Allowing the community to participate, own, manage and earn in true partnership with the network is a draw for a younger, crypto-savvy audience.
Crypto
Blockchain is capable of revolutionizing revenue streams and the consumer experience through increased governance, tokens, defi and non-fungible tokens (NFTs). Allowing the community to participate, own, manage and earn in true partnership with the network is a draw for a younger, crypto-savvy audience.
