We see Cosellers as being more integral and committed to their role as an influencer whereas typical affiliate programs are a hard sell and you always have to get the last click for it to be your sale. Conversely, authentic and genuine communication is going to be recognized as passionate and credible peer-to-peer influence. When a prospect feels well informed by a trusted source and is not pressured for the sale, they are going to have a better brand experience.
Referral programs generally refer to a registered user agreeing to share a specific link and then receiving some type of bonus when a click on that link results in registration or sale. While this can be successful, it is not as robust or holistic as Coselling. On the other hand, Coselling enables users to customize content, gain rewards for any touchpoint that ultimately results in a sale and to use or create multiple touchpoints to influence sales based on a deeper understanding of their community.
Our top retailers describe Coselling as a customer-centric behavior that is based on trusted relationships and passionate ownership. From a regulatory and disclosure perspective, the customers doing the sharing of content and recommendations should be customers of both the brand, and the specific product, that is being shared.